Baby products often veer in the direction of practicality: inexpensive onesies that can be worn a few times before a child is too big. But, what if parents have a bit more money to spend? Perhaps “a bit” is too much in this case, as high-end designer Oscar de la Renta announced a line of children’s clothing early in December.
Designed for boys and girls 18 months to 14 years old, Oscar de la Renta’s children’s line is expected to hit stores in fall 2012. At the moment, however, the fashion house appointed Catherine Monteiro de Barros, who formerly worked with Portuguese brand Papo d’Anjo, to vice president of children’s wear. Although known primarily for opulent gowns, Oscar de la Renta previously put out limited edition children’s clothing; these pieces, on the other hand, are for parent who “want their children to look like children.”
High-end designer children’s clothing is nothing new. In October, the New York Times did a piece on this phenomenon; preceding Oscar de la Renta are Gucci, Burberry, Fendi, and Stella McCartney. Not all children’s lines from these high-end brands are the same, however. While some essentially shrunk down their adult styles into children’s pieces, others, like Oscar de la Renta, specifically made clothing with children in mind. Fendi is another brand, and about their children’s line, Silvia Fendi told the press:
“There is a fashion element to the collection. But it is important that it be clothing that works for children and that it be made well from good materials.”
Although somewhat of a paradox, high-end children’s clothing has become more visible with tabloids snapping pictures of Suri Cruise, Bradjelina’s kids, and any other stylish celebrity spawn. But, while many of these stars’ kids are decked out in children-only brands, high-end fashion houses expanding to younger ages is new.